radio chichat

In response to:radio and pressure cookers

2006-10-12T09:02:36+02:00

With the phenomenal growth we are witnessing in the radio industry, we believe that there is going to be dearth of talent in the radio space. Therefore, training of radio professionals including radio jockeys, station managers, programme structuring and formatting professionals, technicians are the areas for training we will be focusing on. The training can be on different levels. We prefer the long-term training intervention of up to two years which includes station pre-launch training to post-launch. Since it takes time for a station to stabilise, we intervene from the time the station is being planned through to the time the services are launched and when they are putting up infrastructure and studios and content.

In response to:radio and pressure cookers

2006-10-12T08:59:42+02:00

You can shut your eyes, but not your ears. This is what makes the aurally driven radio a relatively low avoidance medium. As per an ad avoidance study, it was discovered that on a comparative note, most people tend to avoid ads in newspapers and on television, “In comparison to visuals, sounds stimulate a different part of the brain. This is why radio can make a person mentally experience brands, rather than just see them,” while they tend to listen to them on radio.McArthur is of the opinion that radio works effortlessly as a multiplier medium. “Radio has always been hailed as the sole medium that works its magic tenfold, while complementing other media,” he said. So it seems that 'Multiplication' is a mathematical term which radio as a medium has understood better than any school kid.

In response to:radio and pressure cookers

2006-10-12T08:54:41+02:00

“Radio can work wonders with other media, even with its biggest enemy, television,” Bowley said. “While radio has sound, television has branding. Radio brings more executions and reminders to TVCs with the use of sonic logos.” Together, the two bring about cost-effective frequency of the advertising message in the consumer’s mind, he stated.Moreover, television and radio are a powerful combination with which to reach out to housewives and children. Here, he said that the time consumed in radio listening is greater than in television viewing until mid-afternoon. He cited the findings of a McKinsey and Co. report, which revealed that real ad spends on television had increased at the rate of 40 per cent in the last decade, while television viewership went down by 50 per cent worldwide.Bowley then offered another comparative analysis. He described radio as a push medium and the press as a pull medium and both as complementing each other. He attributed this to factors like immediacy of consumption, personal media and the geographically targeting opportunities enjoyed by both. “Radio can increase the reach of the press,” he said.

In response to:radio and pressure cookers

2006-10-12T08:52:30+02:00

At Radio Works Season 3, an event organised by Radio Mirchi in Delhi on October 10, 2006, Martin Bowley, chairman, British Television Advertising Awards, and director, Future Marketing Awards, spoke about the effective use of creativity in advertising on radio. He delivered a speech on ‘Creativity and Effectiveness in Radio Advertising’, in which he talked about matters such as how radio, when combined with various other media, could reach a wider customer base for various brands, including service brands.Terming radio as a personal brand conversation medium, Bowley told the audience how creativity and effectiveness could be brought about in radio advertising. This, he said, was vital for an emotional connection with the end consumer.

In response to:radio and pressure cookers

2006-02-19T16:58:54+01:00

radio is expending very fast.more than 300 private channels are likly to crop up.mode of delivery is also changing.in near future tv may be viewed on mobile phones.what about the content ? how it is going to change ?

In response to:radio and pressure cookers

2006-02-19T16:55:48+01:00

In response to:radio and pressure cookers

2006-01-21T10:04:24+01:00

there are 31 crore listeners on any given day.the number of channels are giving an opporunity to listenrs for better choice.primary channel: Indraprastha,Rajdhani,FM Rainbow,FM Gold,Vividh Bharati,Yuv Vani,National Channel are very popular services.External Services is meant for foreing listeners.

In response to:radio and pressure cookers

2006-01-21T04:25:25+01:00

All India Radio have now 222 radio stations acros the country.over 99.13 % area is covered population wise.Direct to Home service of Prasar Bharati is the India's first free DTH service.It has 33 TV and 12 Radio Channels.

In response to:radio and pressure cookers

2006-01-21T04:24:35+01:00

In response to:radio and pressure cookers

2005-11-27T08:45:49+01:00

the significance of data is deep rooted.it indicates that the needs of the people are changing.they still bother about the basic needs. the utility based technology is penetrating in homes.pressure cookers are related to the basic need--food. radio is second as it provides information,education and entertainment.information is power.radio is giving empowerment to the people.the development broadcaster and advertisers may use this medium to target the listeners accordingly.

In response to:radio and pressure cookers

2005-11-26T09:21:00+01:00

communication is development.those who want to reach to the people always need a medium having a wider reach,easy access,cost effective and athentic.radio is having all these qualities.now,the medium is not the message.media planners have to choose between the glamourous clutter and effective message delivery for the social change.

In response to:radio and pressure cookers

2005-11-26T07:35:47+01:00

Radio may be reaching 58% of our people but what does it mean to development broadcasters or to advertisers?
Ratnabali Mitra
Staff Training Institute.
All India Radio.Delhi.

In response to:radio and pressure cookers

2005-11-18T12:49:03+01:00

yes.you have used the right word radio tuners.in this convergence era radio is everywhere.one of my friend Dr.Gopalakrishan has said that only the Sun and AIR have the wider reach.

In response to:radio and pressure cookers

2005-11-18T10:56:56+01:00

The reach of the radio has grown tremedously in the recent years - with explosion in FM channels and entry of cheap radios from China. I think the NCAER figure may be old because they are still talking of 'radio sets'. Today radio tuners comes bundled with all music systems, car stereos, many PCs, satellite television, cell phones and other gizmos. So, to count only stand-alone radio sets may not be a good idea.