radio chichat

In response to: "radio and pressure cookers" 1125 days old
by brij [Visitor]

With the phenomenal growth we are witnessing in the radio industry, we believe that there is going to be dearth of talent in the radio space. Therefore, training of radio professionals including radio jockeys, station managers, programme structuring and formatting professionals, technicians are the areas for training we will be focusing on. The tra more…

In response to: "radio and pressure cookers" 1125 days old
by brijmohan [Visitor]

You can shut your eyes, but not your ears. This is what makes the aurally driven radio a relatively low avoidance medium. As per an ad avoidance study, it was discovered that on a comparative note, most people tend to avoid ads in newspapers and on television, “In comparison to visuals, sounds stimulate a different part of the brain. This is why ra more…

In response to: "radio and pressure cookers" 1125 days old
by brijmohangupta [Visitor]

“Radio can work wonders with other media, even with its biggest enemy, television,” Bowley said. “While radio has sound, television has branding. Radio brings more executions and reminders to TVCs with the use of sonic logos.” Together, the two bring about cost-effective frequency of the advertising message in the consumer’s mind, he stated.Moreove more…

In response to: "radio and pressure cookers" 1125 days old
by brijmohan [Visitor]

At Radio Works Season 3, an event organised by Radio Mirchi in Delhi on October 10, 2006, Martin Bowley, chairman, British Television Advertising Awards, and director, Future Marketing Awards, spoke about the effective use of creativity in advertising on radio. He delivered a speech on ‘Creativity and Effectiveness in Radio Advertising’, in which h more…

In response to: "radio and pressure cookers" 1360 days old
by brijmohan Gupta [Visitor]

radio is expending very fast.more than 300 private channels are likly to crop up.mode of delivery is also changing.in near future tv may be viewed on mobile phones.what about the content ? how it is going to change ? more…

In response to: "radio and pressure cookers" 1360 days old
by brijmohan Gupta [Visitor]

radio is expending very fast.more than 300 private channels are likly to crop up.mode of delivery is also changing.in near future tv may be viewed on mobile phones.what about the content ? how it is going to change ? more…

In response to: "radio and pressure cookers" 1389 days old
by brijmohan Gupta [Visitor]

there are 31 crore listeners on any given day.the number of channels are giving an opporunity to listenrs for better choice.primary channel: Indraprastha,Rajdhani,FM Rainbow,FM Gold,Vividh Bharati,Yuv Vani,National Channel are very popular services.External Services is meant for foreing listeners. more…

In response to: "radio and pressure cookers" 1390 days old
by brijmohan Gupta [Visitor]

All India Radio have now 222 radio stations acros the country.over 99.13 % area is covered population wise.Direct to Home service of Prasar Bharati is the India's first free DTH service.It has 33 TV and 12 Radio Channels. more…

In response to: "radio and pressure cookers" 1390 days old
by brijmohan Gupta [Visitor]

All India Radio have now 222 radio stations acros the country.over 99.13 % area is covered population wise.Direct to Home service of Prasar Bharati is the India's first free DTH service.It has 33 TV and 12 Radio Channels. more…

In response to: "radio and pressure cookers" 1444 days old
by brijmohan Gupta [Visitor]

the significance of data is deep rooted.it indicates that the needs of the people are changing.they still bother about the basic needs. the utility based technology is penetrating in homes.pressure cookers are related to the basic need--food. radio is second as it provides information,education and entertainment.information is power.radio is giving more…

In response to: "radio and pressure cookers" 1445 days old
by brijmohangupta [Visitor]

communication is development.those who want to reach to the people always need a medium having a wider reach,easy access,cost effective and athentic.radio is having all these qualities.now,the medium is not the message.media planners have to choose between the glamourous clutter and effective message delivery for the social change. more…

In response to: "radio and pressure cookers" 1446 days old
by ratna [Member]

Radio may be reaching 58% of our people but what does it mean to development broadcasters or to advertisers?
Ratnabali Mitra
Staff Training Institute.
All India Radio.Delhi. more…

In response to: "radio and pressure cookers" 1453 days old
by bmgupta [Member]

yes.you have used the right word radio tuners.in this convergence era radio is everywhere.one of my friend Dr.Gopalakrishan has said that only the Sun and AIR have the wider reach. more…

In response to: "radio and pressure cookers" 1453 days old
by Dinesh C Sharma [Visitor]

The reach of the radio has grown tremedously in the recent years - with explosion in FM channels and entry of cheap radios from China. I think the NCAER figure may be old because they are still talking of 'radio sets'. Today radio tuners comes bundled with all music systems, car stereos, many PCs, satellite television, cell phones and other gizmos. more…